| Which WJFK/106.7 format do you prefer? | | | hot talk (Junkies, O'Meara, Big O & Dukes) (799) |  | 96.03% | | sports talk (Sports Junkies, Arrington, Wizards) (30) |  | 3.61% | | no opinion (3) |  | 0.36% |
| | Total of votes: 832 |
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The vast majority of you have spoken in one clear voice in favor of WJFK/106.7 hot talk. By an approximate 27 to 1 ratio, DCAbloob.com voters preferred WJFK's outgoing hot talk format over the incoming sports talk format. It is clear that there still is a strong level of support for the kind of programming that will soon be all but absent from the Washington, D.C. airwaves.
I'm not as convinced that this unofficial vote is a harbinger that WJFK will fail as a sports talk station. Listeners who are sports talk fans already could simply switch from WTEM to the stronger powered WJFK, making a sports talk WJFK a success on that one level for CBS Radio. The grouping together of CBS Radio sports stations across the country may also generate national advertisers beyond the reach of a hot talker WJFK.
What the vote does indicate to me though is an opportunity for a different radio company in the D.C. market to capture the interest of a fandom that clearly still exists here. Mike O'Meara's CBS Radio non-compete will expire at the start of 2010, allowing him to become the potential linchpin of such a revival effort.... if the economic model can be found to support it.______________________Labels: hot talk, mike o'meara, polls, radio, sports talk, washington d.c. area, wjfk
