The longest run-up to a radio format switch in memory may be near an end as the Washington Post reports that CBS Radio finally plans to flip WJFK/106.7 to sports talk in July. As noted here, the 1067TheFanDC.com domain was recently anonymously acquired.
Under the outlined scenario, The Junkies would continue to headline the station but other local hosts would be hired for sports talk possibly including the Post's Mike Wise and former Redskins player LaVar Arrington. Less clear would be the fates of existing hot talkers Mike O'Meara and Big O & Dukes.
WJFK would emerge as a direct independent challenger to the Dan Snyder-owned WTEM/980 (aka ESPN 980). The station has Fox Sports Radio programming for its weekend hours that I'd expect to see expanded in any new format.
While the Redskins will obviously be the predominant topic on any sports talk station in this market, WJFK's best hope for success in the format is likely to expand the range of talk beyond the narrow focus on the Redskins that has so hamstrung WTEM.
______________________Labels: radio, sports, the junkies, washington d.c. area, wjfk
