The Cheap Seats blog of the Washington City Paper noted the extremely poor attendance for the D.C. Armor indoor football team as it concluded its 2009 home stint at the D.C. Armory. A sum total attendance of 1,238 for Armor home games was quoted from the league Web site.
In fairness, we don't know the Armor's true attendance number since the team didn't provide any such info past its first few home games. The statistic would have been inaccurate anyway considering that initial attendance claims were largely inflated. In any event, the attendance clearly appeared atrocious.
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My own belief is that the attendance problem stemmed in part from poor marketing of the team. One would think that the Armor would have done some basic things like keep its web site regularly updated, send out regular PR to the press, do a legitimate social networking outreach and so forth. Those things didn't happen.
Who knows how much money was wasted on subchannel 7.3 game broadcasts with video quality so initially poor that it probably chased fans away? Of course, it's not like the Armor actually used much of that time to promote its own upcoming home games.
The few fans that the Armor did attract had to have been frustrated beyond words. In retrospect, the D.C. Armor would have been better off turning over its marketing effort to its cheerleaders.
______________________Labels: d.c. armor, indoor football, sports
