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Thursday, May 28, 2009

WJFK/106.7 sports radio web domain registered
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Web domain 1067TheFanDC.com was registered May 18 by proxy, a sign that the long rumored transition of WJFK/106.7 FM to a sports talk station may be imminent. The domain name was first reported through the DCRTV.com mailbag and Radio Insight web site.

The future of WJFK has been the subject of intense speculation as other CBS Radio stations were shifted away from the hot talk format and Arbitron ratings for WJFK fell under the new PPM measurement system. Of course, WJFK owner CBS Radio already runs stations under "The Fan" moniker, including WJZ/105.7 FM in nearby Baltimore.

The one positive benefit for WJFK as a sports talk station is that it would become a much needed player in the battle for local sports team broadcast rights. Among local professional franchises, WJFK only holds the rights to Washington Capitals postseason & conflict games. Its current collegiate offerings are more extensive with Maryland Terrapins football & Basketball and Virginia Cavaliers men's basketball.

It's not hard to imagine WJFK seeking or acquiring future full-time rights to the Capitals and/or Washington Nationals, the latter one of which desperately could use a Northern Virginia-based FM outlet.
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