At least 15 D.C. area Chrysler dealers are among the 789 nationally that will lose their Chrysler/Dodge and related franchise affiliations, according to an announcement from the Chrysler company. The bankrupt auto conglomerate is attempting to consolidate its dealerships which have sold vehicles at average levels below their competing counterparts.
Impacted car dealers in the local area include but are not limited to Darcars Chrysler of Fairfax, Manassas Dodge, Colonial Dodge, Fitzgerald Auto Mall and Laurel Dodge notes the Washington Post. These dealers can either close down or attempt to convert their businesses into other outlets. General Motors outlets will be hit by its parent company's own cuts this Friday.
Aside from the obvious loss of jobs that will come from these defranchisings will also come a loss of advertising. With newspapers, television & radio stations alike dependent on car dealership ads, their loss could prove devastating to our local media.
______________________Labels: business, chrysler, washington d.c. area
